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~isPartOf:"Handbuch der Marktforschung"
~subject:"Advertising industry"
~type_genre:"Book section"
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Handbuch der Marktforschung
Global advertising practice in a borderless world
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A master class in brand planning : the timeless works of Stephen King
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Breaking new ground in theory and practice
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Fundamentals of marketing research ; Vol. 1
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Globalisierung der Medien? : Medienpolitik in der Informationsgesellschaft ; [Jahrestagung des gemeinsamen Arbeitskreises "Kommunikation und Politik" der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und der Deutschen Vereinigung für Politische Wissenschaft (DVPW) vom 13. - 14. Feburuar 1998 im Haus Rissen in Hamburg]
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International marketing ; Vol. 2
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Recent advances in the analysis of competition policy and regulation
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Services in Asia and the Pacific ; 1
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The advertising handbook
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The global market : developing a strategy to manage across borders
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Marktforscher in einer Werbeagentur : eine (un)mögliche Kombination
Wautsche, Karina
- In:
Handbuch der Marktforschung
,
(pp. 223-227)
.
2007
Persistent link: https://www.econbiz.de/10003536412
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