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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of business economics : JBE"
~person:"Algesheimer, René"
~subject:"Consumer behaviour"
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of business economics : JBE
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ECONIS (ZBW)
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Die Wirkung von Brand Communities auf die Markenloyalität : eine dynamische Analyse im Automobilmarkt
Algesheimer, René
;
Herrmann, Andreas
;
Dimpfel, Marcus
- In:
Journal of business economics : JBE
76
(
2006
)
9
,
pp. 933-958
Persistent link: https://www.econbiz.de/10003372594
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