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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of business economics : JBE"
~person:"Gensler, Sonja"
~subject:"Consumer behaviour"
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of business economics : JBE
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Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden
Gensler, Sonja
;
Skiera, Bernd
;
Böhm, Martin
- In:
Journal of business economics : JBE
77
(
2007
)
6
,
pp. 675-695
Persistent link: https://www.econbiz.de/10003475893
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