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~isPartOf:"Handelsforschung"
~isPartOf:"Ifo Schnelldienst"
~person:"Feige, Stephan"
~subject:"Einzelhandel"
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Feige, Stephan
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Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten
- In:
Handelsforschung
11
(
1996
),
pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
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