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Turbine Inc. is releasing a massively multiplayer online (MMO) game, The Lord of the Rings Online, based on the popular film trilogy. The firm's CEO needs to consider market conditions and game characteristics to build a business model for the game: decide which type of consumers to target-the...
Persistent link: https://www.econbiz.de/10014170767
Cindy Gallop launched If We Ran the World (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good intentions with...
Persistent link: https://www.econbiz.de/10014171811
The case describes two alternative elective course assignment procedures: Harvard Business School's lottery-based system and Kellogg Graduate School of Management's bidding-based system. The case has been designed to discuss the benefits and drawbacks of each system and their desirability (or...
Persistent link: https://www.econbiz.de/10014041545
Wojciech Woziwodzki, co-founder, president & CEO of Tequila Mobile SA, a mobile gamers developer, publisher and service provider, had to make some important strategic decisions. Tequila Mobile SA had already decided to shift to a new "free2play" revenue model but needed to decide whether to...
Persistent link: https://www.econbiz.de/10014169859