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Buß, Eugen - 2009 - 2., korrigierte Aufl.

Persistent link: https://www.econbiz.de/10003808580

Lafley, A. G. - In: Harvard business review : HBR 87 (2009) 5, pp. 54-62

Persistent link: https://www.econbiz.de/10003847439

Buß, Eugen - 2008

Persistent link: https://www.econbiz.de/10003453203

Rosenzweig, Philip M. - In: Harvard business review : HBR 88 (2010) 12, pp. 86-93

Persistent link: https://www.econbiz.de/10008779300

Kim, Kong-Hee; Buchanan, Robert - In: The journal of applied business research 24 (2008) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10003686500

Schnurbein, Georg von - In: Journal of business economics : JBE 84 (2014) 2, pp. 251-276

Persistent link: https://www.econbiz.de/10010246804

Williams, John J.; Seaman, Alfred E. - In: The journal of applied business research 30 (2014) 4, pp. 989-1001

Persistent link: https://www.econbiz.de/10010400636

McGinn, Daniel - In: Harvard business review : HBR 92 (2014) 11, pp. 58-61

Persistent link: https://www.econbiz.de/10010429226

Bernhardt, Wolfgang - In: Journal of business economics : JBE 66 (1996) 8, pp. 899-908

Persistent link: https://www.econbiz.de/10001205464

Albach, Horst - In: Journal of business economics : JBE 60 (1990) 5, pp. 533-548

Persistent link: https://www.econbiz.de/10001083882