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products and product categoriess; for those who wish to better understand the importance of marketing products and services …
Persistent link: https://www.econbiz.de/10010210087
"This book contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation's role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient...
Persistent link: https://www.econbiz.de/10012394736
"This book contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation's role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient...
Persistent link: https://www.econbiz.de/10012167096