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Impact of strategic planning on profit performance
Schoeffler, Sidney; Buzzell, Robert D.; Heany, Donald F. - In: Harvard business review : HBR 52 (1974) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10002781480
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The changing character of capitalism
Levitt, Theodore - In: Harvard business review : HBR 34 (1956) 4, pp. 37-47
Persistent link: https://www.econbiz.de/10002370157
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Dinosaurs among the bears and bulls
Levitt, Theodore - In: Harvard business review : HBR 53 (1975) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10002370217
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The globalization of markets
Levitt, Theodore - In: Harvard business review : HBR 61 (1983) 3, pp. 92-102
Persistent link: https://www.econbiz.de/10002370241
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M-R snake dance
Levitt, Theodore - In: Harvard business review : HBR 38 (1960) 6, pp. 76-84
Persistent link: https://www.econbiz.de/10002370322
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Marketing when things change
Levitt, Theodore - In: Harvard business review : HBR 55 (1977) 6, pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
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The morality (?) of advertising
Levitt, Theodore - In: Harvard business review : HBR 48 (1970) 4, pp. 84-92
Persistent link: https://www.econbiz.de/10002370486
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Why business always loses
Levitt, Theodore - In: Harvard business review : HBR 46 (1968) 2, pp. 81-89
Persistent link: https://www.econbiz.de/10002370549
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Today the shopping center, tomorrow the super-store
Salmon, Walter J.; Buzzell, Robert D.; Cort, Stanton G. - In: Harvard business review : HBR 52 (1974) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10002739617
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Market share : a key to profitability
Buzzell, Robert D.; Gale, Bradley T.; Sultan, Ralph G. M. - In: Harvard business review : HBR 53 (1975) 1, pp. 97-1975
Persistent link: https://www.econbiz.de/10001967418