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Impact of strategic planning on profit performance
Schoeffler, Sidney; Buzzell, Robert D.; Heany, Donald F. - In: Harvard business review : HBR 52 (1974) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10002781480
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Today the shopping center, tomorrow the super-store
Salmon, Walter J.; Buzzell, Robert D.; Cort, Stanton G. - In: Harvard business review : HBR 52 (1974) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10002739617
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Market share : a key to profitability
Buzzell, Robert D.; Gale, Bradley T.; Sultan, Ralph G. M. - In: Harvard business review : HBR 53 (1975) 1, pp. 97-1975
Persistent link: https://www.econbiz.de/10001967418