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~isPartOf:"Harvard business review : HBR"
~person:"Buzzell, Robert Dow"
~person:"Holt, Douglas B."
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OPINION: SHOULD MULTINATIONALS...
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How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
Harvard business review : HBR
(
2004
),
pp. 68-75
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