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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Phasing out weak products
Kotler, Philip - In: Harvard business review : HBR 43 (1965) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10002239895
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What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Harvard business review : HBR 53 (1975) 6, pp. 63-72
Persistent link: https://www.econbiz.de/10001933008