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In a downturn, provoke your customers
Lay, Philip; Hewlin, Todd; Moore, Geoffrey A. - In: Harvard business review : HBR 87 (2009) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
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Target the right market
Avery, Jill; Steenburgh, Thomas J.; Martin, Roger L.; … - In: Harvard business review : HBR 90 (2012) 10, pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
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How women decide
Benko, Cathleen; Pelster, Bill - In: Harvard business review : HBR 91 (2013) 9, pp. 78-84
Persistent link: https://www.econbiz.de/10009787914
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Teaching sales
Fogel, Suzanne; Hoffmeister, David; Rocco, Richard; … - In: Harvard business review : HBR 90 (2012) 7/8, pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
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Selling into micromarkets
Goyal, Manish; Hancock, Maryanne Q.; Hatami, Homayoun - In: Harvard business review : HBR 90 (2012) 7/8, pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
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World-class bull
Humphreys, John; Ahmed, Zafar U.; Pryor, Mildred - In: Harvard business review : HBR 87 (2009) 5, pp. 35-39
Persistent link: https://www.econbiz.de/10003847415