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Harvard business review : HBR
Journal of business research : JBR
362
Industrial marketing management : the international journal for industrial and high-tech firms
257
SpringerLink / Bücher
222
Journal of strategic marketing
194
International journal of production research
165
International journal of product development : IJPD
161
Europäische Hochschulschriften / 5
158
European journal of marketing : EJM
146
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139
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131
Journal of the Academy of Marketing Science
122
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111
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110
The journal of business & industrial marketing
108
Journal of retailing and consumer services
100
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92
Gabler Edition Wissenschaft
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
International journal of production economics
86
Springer eBook Collection
77
The journal of brand management : an international journal
74
European Journal of Marketing
72
Marketing Intelligence & Planning
69
Journal of marketing research : JMR
66
The journal of product innovation management : an international publication of the Product Development & Management Association
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Business horizons
59
Lehrbuch
59
Psychology & marketing
59
IEEE transactions on engineering management : EM
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
The journal of product & brand management
54
Faculty & research / Insead : working paper series
53
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
53
International journal of technology marketing : IJTMkt
50
Journal of business economics : JBE
50
The marketing review
50
Harvard-Business-Manager : das Wissen der Besten
49
Journal of advertising research
49
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ECONIS (ZBW)
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1
The house of quality
Hauser, John R.
- In:
Harvard business review : HBR
66
(
1988
)
3
,
pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
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2
Are your engineers talking to one another when they should? : cost overruns, schedule slippage, and quality problems often result from a failure to provide timely information of re...
Sosa, Manuel E.
;
Eppinger, Steven D.
;
Rowles, Craig M.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 133-142
Persistent link: https://www.econbiz.de/10003568991
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3
Why dinosaurs will keep ruling the auto industry
Macduffie, John Paul
;
Fujimoto, Takahiro
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 23-25
Persistent link: https://www.econbiz.de/10003981123
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4
How Indra Nooyi turned design thinking into strategy : an interview with PepsiCo’s CEO
Nooyi, Indra
;
Ignatius, Adi
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 80-85
Persistent link: https://www.econbiz.de/10011340318
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5
How Samsung became a design powerhouse
Yu, Yŏng-jin
;
Kim, Kyungmook
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 72-78
Persistent link: https://www.econbiz.de/10011340319
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6
Design thinking comes of age
Kolko, Jon
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 66-71
Persistent link: https://www.econbiz.de/10011340322
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7
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
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8
Intuit's CEO on building a design-driven company
Smith, Brad
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 35-38
Persistent link: https://www.econbiz.de/10010479345
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9
The innovation catalysts
Martin, Roger L.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 82-87
Persistent link: https://www.econbiz.de/10009233229
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10
Design thinking
Brown, Tim
- In:
Harvard business review : HBR
86
(
2008
)
6
,
pp. 84-92
Persistent link: https://www.econbiz.de/10003733085
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