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Harvard business review : HBR
Journal of marketing research : JMR
118
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67
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50
Journal of business research : JBR
49
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40
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37
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25
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18
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NBER working paper series
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ECONIS (ZBW)
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1
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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2
Sales management must manage
Loen, Raymond O.
- In:
Harvard business review : HBR
42
(
1964
)
3
,
pp. 107-114
Persistent link: https://www.econbiz.de/10002260475
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3
Financial incentives for salesmen
Smyth, Richard C.
- In:
Harvard business review : HBR
46
(
1968
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10002842080
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4
How to pay your sales force
Steinbrink, John P.
- In:
Harvard business review : HBR
56
(
1978
)
4
,
pp. 111-122
Persistent link: https://www.econbiz.de/10002845905
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5
Sales power through planned careers
Pearson, Andrall E.
- In:
Harvard business review : HBR
44
(
1966
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10002620964
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6
What makes a good salesman
Mayer, David
;
Greenberg, Herbert M.
- In:
Harvard business review : HBR
42
(
1964
)
4
,
pp. 119-125
Persistent link: https://www.econbiz.de/10002441027
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7
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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8
What consumerism means for marketers
Kotler, Philip
- In:
Harvard business review : HBR
50
(
1972
)
3
,
pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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9
Marketing when things change
Levitt, Theodore
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
Saved in:
10
Consumer complain : does business respond?
Andreasen, Alan R.
;
Best, Arthur
- In:
Harvard business review : HBR
55
(
1977
)
4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
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