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Harvard business review : HBR
SpringerLink / Bücher
485
Journal of marketing research : JMR
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Journal of business research : JBR
286
Jahrbuch der Absatz- und Verbrauchsforschung
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106
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Management science : journal of the Institute for Operations Research and the Management Sciences
98
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96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
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87
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84
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Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Qualitative market research : an international journal
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
70
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Arbeitspapier / Institut für Marketing, Universität Mannheim
59
Die Betriebswirtschaft : DBW
59
The journal of business : B
59
Research
58
European marketing research review
57
Marketing letters : a journal of research in marketing
57
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ECONIS (ZBW)
74
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1
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
Saved in:
2
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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3
Marketing when things change
Levitt, Theodore
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
Saved in:
4
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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5
What consumerism means for marketers
Kotler, Philip
- In:
Harvard business review : HBR
50
(
1972
)
3
,
pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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6
Consumer complain : does business respond?
Andreasen, Alan R.
;
Best, Arthur
- In:
Harvard business review : HBR
55
(
1977
)
4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
Saved in:
7
The world customer
Dichter, Ernest
- In:
Harvard business review : HBR
40
(
1962
)
4
,
pp. 113-122
Persistent link: https://www.econbiz.de/10002065661
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8
Cultivate the high-volume consumer
Barker, Stephen M.
;
Trost, John F.
- In:
Harvard business review : HBR
51
(
1973
)
2
,
pp. 118-122
Persistent link: https://www.econbiz.de/10001875350
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9
Consumer motivations in Black and White
Bullock, Henry Allen
- In:
Harvard business review : HBR
39
(
1961
)
3
,
pp. 89-104
Persistent link: https://www.econbiz.de/10001965494
Saved in:
10
Consumer motivations in Black and White
Bullock, Henry Allen
- In:
Harvard business review : HBR
39
(
1961
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10001965495
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