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Marktforschung
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Harvard business review : HBR
Journal of marketing research : JMR
398
Journal of marketing
214
International journal of product development : IJPD
161
Journal of business research : JBR
157
International journal of production research
156
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
142
International journal of market research : JMRS ; the journal of the Market Research Society
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
SpringerLink / Bücher
100
Europäische Hochschulschriften / 5
87
Journal of the Academy of Marketing Science
85
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Journal of advertising research
74
Qualitative market research : an international journal
74
International journal of production economics
71
Esomar congress
68
The journal of product innovation management : an international publication of the Product Development & Management Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of retailing
66
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Marketing : ZFP ; journal of research and management
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
61
Journal of business economics : JBE
59
Gabler Edition Wissenschaft
53
Journal of marketing management : MM
53
Marketing letters : a journal of research in marketing
53
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
52
European marketing research review
51
IEEE transactions on engineering management : EM
48
European journal of marketing : EJM
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
European journal of operational research : EJOR
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
International journal of market research
45
California management review
44
Journal of retailing and consumer services
41
Beiträge zum Produkt-Marketing
40
Business horizons
40
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ECONIS (ZBW)
56
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1
U.S. marketers can learn from European innovators
Sorenson, Ralph Z.
- In:
Harvard business review : HBR
50
(
1972
)
5
,
pp. 89-99
Persistent link: https://www.econbiz.de/10002835245
Saved in:
2
The house of quality
Hauser, John R.
- In:
Harvard business review : HBR
66
(
1988
)
3
,
pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
Saved in:
3
Are your engineers talking to one another when they should? : cost overruns, schedule slippage, and quality problems often result from a failure to provide timely information of re...
Sosa, Manuel E.
;
Eppinger, Steven D.
;
Rowles, Craig M.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 133-142
Persistent link: https://www.econbiz.de/10003568991
Saved in:
4
Why dinosaurs will keep ruling the auto industry
Macduffie, John Paul
;
Fujimoto, Takahiro
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 23-25
Persistent link: https://www.econbiz.de/10003981123
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5
How Indra Nooyi turned design thinking into strategy : an interview with PepsiCo’s CEO
Nooyi, Indra
;
Ignatius, Adi
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 80-85
Persistent link: https://www.econbiz.de/10011340318
Saved in:
6
How Samsung became a design powerhouse
Yu, Yŏng-jin
;
Kim, Kyungmook
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 72-78
Persistent link: https://www.econbiz.de/10011340319
Saved in:
7
Design thinking comes of age
Kolko, Jon
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 66-71
Persistent link: https://www.econbiz.de/10011340322
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8
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
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9
Intuit's CEO on building a design-driven company
Smith, Brad
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 35-38
Persistent link: https://www.econbiz.de/10010479345
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10
The innovation catalysts
Martin, Roger L.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 82-87
Persistent link: https://www.econbiz.de/10009233229
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