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The contribution revolution : letting volunteers build your business
Cook, Scott - In: Harvard business review : HBR 86 (2008) 10, pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
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"A product that lets people hold on to their habits" : a conversation with Intuit chairman and cofounder Scott Cook
Cook, Scott (interviewee); Champion, David (interviewer) - In: Harvard business review : HBR 95 (2017) 1, pp. 62-63
Persistent link: https://www.econbiz.de/10011632666
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Marketing Malpractice: The Cause and the Cure - Markets are simple when you look at them from the point of view of your customers. They have a job to do. You have a product or serv...
Christensen, Clayton M.; Cook, Scott; Hall, Taddy - In: Harvard business review : HBR (2005), pp. 74-85
Persistent link: https://www.econbiz.de/10005919747
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The Contribution Revolution: Letting Volunteers Build Your Business - Many Internet superstars owe their success to the active and passive contributions of people outside their org...
Cook, Scott - In: Harvard business review : HBR (2008), pp. 60-69
Persistent link: https://www.econbiz.de/10008109438