Narrow search
Showing 1 - 10 of 1,362
Cover Image
Better results from retail advertising
Whitney, John O. - In: Harvard business review : HBR 48 (1970) 3, pp. 111-120
Persistent link: https://www.econbiz.de/10003005220
Cover Image
Must advertising communicate to sell?
Ramond, Charles K. - In: Harvard business review : HBR 43 (1965) 5, pp. 148-159
Persistent link: https://www.econbiz.de/10002679723
Cover Image
How world-of-mouth advertising works
Dichter, Ernest - In: Harvard business review : HBR 44 (1966) 6, pp. 147-166
Persistent link: https://www.econbiz.de/10002065598
Cover Image
Growing strength in small retailing
Doody, Alton F.; Davidson, William R. - In: Harvard business review : HBR 42 (1964) 4, pp. 69-79
Persistent link: https://www.econbiz.de/10002077590
Cover Image
Rise of the conglomerchant
Tillman, Rollie - In: Harvard business review : HBR 49 (1971) 6, pp. 44-51
Persistent link: https://www.econbiz.de/10002928373
Cover Image
Today the shopping center, tomorrow the super-store
Salmon, Walter J.; Buzzell, Robert D.; Cort, Stanton G. - In: Harvard business review : HBR 52 (1974) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10002739617
Cover Image
Executive's guide to antitrust in Europe
Jones, Robert T. - In: Harvard business review : HBR 54 (1976) 3, pp. 106-118
Persistent link: https://www.econbiz.de/10003168629
Cover Image
The other anti of antitrust
Merkel, Edward W. - In: Harvard business review : HBR 46 (1968) 2, pp. 53-62
Persistent link: https://www.econbiz.de/10002493320
Cover Image
Symbiotic marketing
Adler, Lee - In: Harvard business review : HBR 44 (1966) 6, pp. 59-71
Persistent link: https://www.econbiz.de/10001798893
Cover Image
Trade secrets : what price loyalty?
Baram, Michael S. - In: Harvard business review : HBR 46 (1968) 6, pp. 66-74
Persistent link: https://www.econbiz.de/10001866769