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Harvard business review : HBR
Journal of marketing research : JMR
447
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166
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161
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Marketing : ZFP ; journal of research and management
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67
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
European marketing research review
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of business economics : JBE
54
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
53
The American economic review
53
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49
Gabler Edition Wissenschaft
47
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47
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46
Journal of the Market Research Society : JMRS
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Marketing letters : a journal of research in marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
45
Business horizons
44
Die Betriebswirtschaft : DBW
41
International journal of market research
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
35
Springer eBook Collection
34
California management review
33
Economics letters
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ECONIS (ZBW)
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1
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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2
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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3
What consumerism means for marketers
Kotler, Philip
- In:
Harvard business review : HBR
50
(
1972
)
3
,
pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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4
Marketing when things change
Levitt, Theodore
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
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5
Consumer complain : does business respond?
Andreasen, Alan R.
;
Best, Arthur
- In:
Harvard business review : HBR
55
(
1977
)
4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
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6
The world customer
Dichter, Ernest
- In:
Harvard business review : HBR
40
(
1962
)
4
,
pp. 113-122
Persistent link: https://www.econbiz.de/10002065661
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7
Cultivate the high-volume consumer
Barker, Stephen M.
;
Trost, John F.
- In:
Harvard business review : HBR
51
(
1973
)
2
,
pp. 118-122
Persistent link: https://www.econbiz.de/10001875350
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8
Consumer motivations in Black and White
Bullock, Henry Allen
- In:
Harvard business review : HBR
39
(
1961
)
3
,
pp. 89-104
Persistent link: https://www.econbiz.de/10001965494
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9
Consumer motivations in Black and White
Bullock, Henry Allen
- In:
Harvard business review : HBR
39
(
1961
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10001965495
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10
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
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