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Consumer education : marketers take heed
Bloom, Paul N.; Silver, Mark J. - In: Harvard business review : HBR 54 (1976) 1, pp. 23-36, 40-42 [u.a.]
Persistent link: https://www.econbiz.de/10001932971
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Making financial markets work for consumers
Campbell, John Y.; Jackson, Howell E.; Madrian, Brigitte C. - In: Harvard business review : HBR 89 (2011) 7/8, pp. 47-54
Persistent link: https://www.econbiz.de/10009270300
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Does business misunderstand consumerism?
Webster jr., Frederick E. - In: Harvard business review : HBR 51 (1973) 5, pp. 89-97
Persistent link: https://www.econbiz.de/10002990831
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Marketers fiddle while consumers burn
Weiss, E. B. - In: Harvard business review : HBR 46 (1968) 4, pp. 45-53
Persistent link: https://www.econbiz.de/10002999595
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Business is adapting to consumerism
Greyser, Stephen A.; Diamond, Steven L. - In: Harvard business review : HBR 52 (1974) 5, pp. 38-39 [u.a.]
Persistent link: https://www.econbiz.de/10002527518
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Consumerism as retailerʹs asset
Peterson, Esther - In: Harvard business review : HBR 52 (1974) 3, pp. 91-101
Persistent link: https://www.econbiz.de/10002651930
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Product liability : Tougher ground rules
Rados, David L. - In: Harvard business review : HBR 47 (1969) 4, pp. 144-152
Persistent link: https://www.econbiz.de/10002673722
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Corporate responses to consumerism pressures
Aaker, David A.; Day, George S. - In: Harvard business review : HBR 50 (1972) 6, pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
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Consumer complain : does business respond?
Andreasen, Alan R.; Best, Arthur - In: Harvard business review : HBR 55 (1977) 4, pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
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Product liability : Manufacturers beware!
Bennigson, Lawrence A.; Bennigson, Arnold I. - In: Harvard business review : HBR 52 (1974) 3, pp. 122-132
Persistent link: https://www.econbiz.de/10001892888