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BURP and make money
Goldston, Eli - In: Harvard business review : HBR 47 (1969) 5, pp. 84-99
Persistent link: https://www.econbiz.de/10002527545
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Downtown dilemma
Alevizos, John P.; Beckwith, Allen E. - In: Harvard business review : HBR 32 (1954) 1, pp. 109-119
Persistent link: https://www.econbiz.de/10001822139
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Advertising: a problem in industrial dynamics
Forrester, Jay W. - In: Harvard business review : HBR 37 (1959) 2, pp. 100-110
Persistent link: https://www.econbiz.de/10003550479
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Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.; Saffert, Peter - In: Harvard business review : HBR 91 (2013) 6, pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
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Creative that cracks the code
Kirby, Julia - In: Harvard business review : HBR 91 (2013) 3, pp. 86-89
Persistent link: https://www.econbiz.de/10009724076
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Advertising's new medium : human experience
Rayport, Jeffrey F. - In: Harvard business review : HBR 91 (2013) 3, pp. 77-84
Persistent link: https://www.econbiz.de/10009724078
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Improved payoffs from transnational advertising
Killough, James - In: Harvard business review : HBR 56 (1978) 4, pp. 102-110
Persistent link: https://www.econbiz.de/10002218082
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Mating behavioral science and simulation
Bauer, Raymond Augustine; Buzzell, Robert D. - In: Harvard business review : HBR 42 (1964) 5, pp. 116-124
Persistent link: https://www.econbiz.de/10001879787
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Men buy more from manly men : professor Otterbring, defend your rearch
Otterbring, Tobias (interviewee); Beard, Alison (interviewer) - In: Harvard business review : HBR 96 (2018) 5, pp. 36-37
Persistent link: https://www.econbiz.de/10011924504
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Advertising makes us unhappy
Oswald, Andrew J. (interviewee); Torres, Nicole (interviewer) - In: Harvard business review : HBR 98 (2020) 1, pp. 32-33
Persistent link: https://www.econbiz.de/10012163224