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The art of designing markets : thanks to a new branch of economics, business can create markets where there were none or fix them when they go wrong
Roth, Alvin E. - In: Harvard business review : HBR 85 (2007) 10, pp. 118-126
Persistent link: https://www.econbiz.de/10003550610
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Business appraises consumer testing agencies
Beem, Eugene R.; Ewing, John S. - In: Harvard business review : HBR 32 (1954) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10001883268
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When is price reduction profitable?
Griffin, Clare Elmer - In: Harvard business review : HBR 38 (1960) 5, pp. 125-132
Persistent link: https://www.econbiz.de/10002534487
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The new markets, think before you leap
Levitt, Theodore - In: Harvard business review : HBR 47 (1969) 3, pp. 53-67
Persistent link: https://www.econbiz.de/10002370497
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More sense about market segmentation
Reynolds, William H. - In: Harvard business review : HBR 43 (1965) 5, pp. 107-114
Persistent link: https://www.econbiz.de/10002696146
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Don't try this offshore
Brown, Stephen - In: Harvard business review : HBR 86 (2008) 9, pp. 39-50
Persistent link: https://www.econbiz.de/10003759001
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How Pixar fosters collective creativity
Catmull, Ed - In: Harvard business review : HBR 86 (2008) 9, pp. 64-72
Persistent link: https://www.econbiz.de/10003759324
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7 ways to fall big : lessons from the most inexcusable business failures of the past 25 years
Carroll, Paul B.; Mui, Chunka - In: Harvard business review : HBR 86 (2008) 9, pp. 82-91
Persistent link: https://www.econbiz.de/10003759330
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The new arsenal of risk management
Buehler, Kevin; Freeman, Andrew; Hulme, Ron - In: Harvard business review : HBR 86 (2008) 9, pp. 92-100
Persistent link: https://www.econbiz.de/10003759333
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Owning the right risks
Buehler, Kevin; Freeman, Andrew; Hulme, Ron - In: Harvard business review : HBR 86 (2008) 9, pp. 102-110
Persistent link: https://www.econbiz.de/10003759335