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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Union inroads in marketing decisions
Berg, Thomas L. - In: Harvard business review : HBR 40 (1962) 4, pp. 67-73
Persistent link: https://www.econbiz.de/10001901122
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How Indra Nooyi turned design thinking into strategy : an interview with PepsiCo’s CEO
Nooyi, Indra; Ignatius, Adi - In: Harvard business review : HBR 93 (2015) 9, pp. 80-85
Persistent link: https://www.econbiz.de/10011340318
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Intuit's CEO on building a design-driven company
Smith, Brad - In: Harvard business review : HBR 93 (2015) 1/2, pp. 35-38
Persistent link: https://www.econbiz.de/10010479345
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The innovation catalysts
Martin, Roger L. - In: Harvard business review : HBR 89 (2011) 6, pp. 82-87
Persistent link: https://www.econbiz.de/10009233229
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How to trace and recall products
Fisk, George; Chandran, Rajan - In: Harvard business review : HBR 53 (1975) 6, pp. 90-96
Persistent link: https://www.econbiz.de/10002156826
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U.S. marketers can learn from European innovators
Sorenson, Ralph Z. - In: Harvard business review : HBR 50 (1972) 5, pp. 89-99
Persistent link: https://www.econbiz.de/10002835245
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U.S. style of life invades Europe
Robinson, Dwight Edwards - In: Harvard business review : HBR 46 (1968) 5, pp. 140-147
Persistent link: https://www.econbiz.de/10002702697
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Forget the product life cycle concept!
Dhalla, Nariman K.; Yuspeh, Sonia - In: Harvard business review : HBR 54 (1976) 1, pp. 102-112
Persistent link: https://www.econbiz.de/10002060108
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Product liability : Manufacturers beware!
Bennigson, Lawrence A.; Bennigson, Arnold I. - In: Harvard business review : HBR 52 (1974) 3, pp. 122-132
Persistent link: https://www.econbiz.de/10001892888