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Werbungsbetrieb
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Dhalla, Nariman K.
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Harvard business review : HBR
Journal of advertising research
61
Journal of marketing research : JMR
33
Economics letters
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
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17
Journal of economic theory
16
The Bell journal of economics
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European economic review : EER
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Working paper / European Institute for Advanced Studies in Management
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International journal of industrial organization
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Journal of political economy
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Absatzwirtschaft
6
CORE discussion paper : DP
6
Decision sciences : DS
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Journal of economics & business
6
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
5
Readings in advertising and promotion strategy
5
The quarterly review of economics and business : journal of the Midwest Economics Association
5
American journal of agricultural economics
4
Business horizons
4
Jahrbücher für Nationalökonomie und Statistik
4
Journal of behavioral economics
4
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4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
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Public opinion quarterly : journal of the American Association for Public Opinion Research
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ECONIS (ZBW)
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1
Better results from retail advertising
Whitney, John O.
- In:
Harvard business review : HBR
48
(
1970
)
3
,
pp. 111-120
Persistent link: https://www.econbiz.de/10003005220
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2
What is the real impact of advertising?
Lambin, Jean-Jacques
- In:
Harvard business review : HBR
53
(
1975
)
3
,
pp. 139-147
Persistent link: https://www.econbiz.de/10002399401
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3
How prices, ad expenditures, and profits are linked
Farris, Paul W.
;
Reibstein, David J.
- In:
Harvard business review : HBR
57
(
1979
)
6
,
pp. 173-184
Persistent link: https://www.econbiz.de/10002136564
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4
Must advertising communicate to sell?
Ramond, Charles K.
- In:
Harvard business review : HBR
43
(
1965
)
5
,
pp. 148-159
Persistent link: https://www.econbiz.de/10002679723
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5
Assessing the long-term value of advertising
Dhalla, Nariman K.
- In:
Harvard business review : HBR
56
(
1978
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10002060097
Saved in:
6
How world-of-mouth advertising works
Dichter, Ernest
- In:
Harvard business review : HBR
44
(
1966
)
6
,
pp. 147-166
Persistent link: https://www.econbiz.de/10002065598
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