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Fit products and channels to your markets
Weigand, Robert E. - In: Harvard business review : HBR 55 (1977) 1, pp. 95-105
Persistent link: https://www.econbiz.de/10002983458
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Behavioral approach to industrial selling
Thompson, Joseph W.; Evans, William W. - In: Harvard business review : HBR 47 (1969) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10002907718
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Sweeping changes in distribution
Heskett, James L. - In: Harvard business review : HBR 51 (1973) 2, pp. 123-132
Persistent link: https://www.econbiz.de/10002769471
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New sales management tool : ROAM
Schiff, J. S.; Schiff, Michael - In: Harvard business review : HBR 45 (1967) 4, pp. 59-66
Persistent link: https://www.econbiz.de/10002778221