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ECONIS (ZBW)
188
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1
What is a free customer worth?
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
Saved in:
2
In a downturn, provoke your customers
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
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3
How to market in a downturn
Quelch, John A.
;
Jocz, Katherine E.
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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4
World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
Saved in:
5
Even commodities have customers
Jacques, François M.
- In:
Harvard business review : HBR
85
(
2007
)
5
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003460464
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6
Unleashing the power of marketing
Comstock, Beth
;
Gulati, Ranjay
;
Liguori, Stephen
- In:
Harvard business review : HBR
88
(
2010
)
10
,
pp. 90-98
Persistent link: https://www.econbiz.de/10008666568
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7
Branding in the digital age : you're spending your money in all the wrong places
Edelman, David C.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 62-69
Persistent link: https://www.econbiz.de/10008779306
Saved in:
8
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
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9
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
10
Reality check at the bottom of the pyramid
Simanis, Erik
- In:
Harvard business review : HBR
90
(
2012
)
6
,
pp. 120-125
Persistent link: https://www.econbiz.de/10009554391
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