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Marketing logistics: perspectives and viewpoints
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Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
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Grass roots market research
Stern, Lousi W.
;
Heskett, J. L.
- In:
Harvard business review : HBR
43
(
1965
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10002928266
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Lessons in the service sector
Heskett, James L.
- In:
Harvard business review : HBR
65
(
1987
)
2
,
pp. 118-126
Persistent link: https://www.econbiz.de/10001020945
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