Narrow search
Showing 1 - 3 of 3
Cover Image
Consumer education : marketers take heed
Bloom, Paul N.; Silver, Mark J. - In: Harvard business review : HBR 54 (1976) 1, pp. 23-36, 40-42 [u.a.]
Persistent link: https://www.econbiz.de/10001932971
Cover Image
The maturing of consumerism
Bloom, Paul N.; Greyser, Stephen A. - In: Harvard business review : HBR 59 (1981) 6, pp. 130-139
Persistent link: https://www.econbiz.de/10001932990
Cover Image
Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Harvard business review : HBR 53 (1975) 6, pp. 63-72
Persistent link: https://www.econbiz.de/10001933008