//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand equity and the extendibi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Burke, Raymond R.
1
Published in...
All
Harvard business review : HBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing
5
Marketing Science
5
Journal of marketing research : JMR
4
Operations research, Management science : OR MS ; the international literature digest
4
Report / Marketing Science Institute
4
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
ERIM report series research in management
2
Interfaces : the INFORMS journal on the practice of operations research
2
Journal of Business & Economic Statistics
2
Journal of advertising research
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Retailing in the 21st century : current and future trends
2
Structural change and economic dynamics : SC+ED
2
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
2
Academy of Management journal : AMJ
1
Digital marketing : global strategies from the world's leading experts
1
ERIM Report Series Reference
1
HEC Paris research paper series
1
Human systems management : HSM
1
Information systems research : ISR
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research
1
Journal of service research : JSR
1
Marketing Letters
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Virtual Shopping: Breakthrough in Marketing Research"
Burke, Raymond R.
- In:
Harvard business review : HBR
74
(
1996
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10005988919
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->