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Does the SFS sales team deserve an ehtics reprimand or a clean bill of health?
Peppers, Don; Rogers, Martha - In: Harvard business review : HBR 87 (2009) 5, pp. 41
Persistent link: https://www.econbiz.de/10003847428
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MANAGER'S TOOL KIT - IS YOUR COMPANY READY FOR ONE-TO-ONE MARKETING? - You know you want to build learning relationships with your customers, but where should you start? The author...
Peppers, Don; Rogers, Martha; Dorf, Bob - In: Harvard business review : HBR 77 (1999) 1, pp. 151-164
Persistent link: https://www.econbiz.de/10005971280
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DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?
Pine II, B.Joseph; Peppers, Don; Rogers, Martha - In: Harvard business review : HBR 73 (1995) 2, pp. 103-119
Persistent link: https://www.econbiz.de/10005999008