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TOOL KIT - Customer-Centered Brand Management - Brand management still trumps customer management in most large companies, and that focus is increasingly incompatible with growth....
Rust, Roland T.
;
Zeithaml, Valarie A.
;
Lemon, Katherine N.
- In:
Harvard business review : HBR
(
2004
),
pp. 110-120
Persistent link: https://www.econbiz.de/10005925334
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