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Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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2
Corporate models : better marketing plans
Kotler, Philip
- In:
Harvard business review : HBR
48
(
1970
)
4
,
pp. 135-149
Persistent link: https://www.econbiz.de/10002239070
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3
From sales obsession to marketing effectiveness
Kotler, Philip
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
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4
Phasing out weak products
Kotler, Philip
- In:
Harvard business review : HBR
43
(
1965
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10002239895
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5
What consumerism means for marketers
Kotler, Philip
- In:
Harvard business review : HBR
50
(
1972
)
3
,
pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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6
Demarketing, yes, demarketing
Kotler, Philip
;
Levy, Sidney J.
- In:
Harvard business review : HBR
49
(
1971
)
6
,
pp. 74-80
Persistent link: https://www.econbiz.de/10002239090
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7
Strategies for high market-share companies
Bloom, Paul N.
;
Kotler, Philip
- In:
Harvard business review : HBR
53
(
1975
)
6
,
pp. 63-72
Persistent link: https://www.econbiz.de/10001933008
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8
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
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9
Ending the War Between Sales and Marketing - In many organizations, cultural and economic forces combine to create friction between salespeople and marketers. They bicker; they pla...
Kotler, Philip
;
Rackham, Neil
;
Krishnaswamy, Suj
- In:
Harvard business review : HBR
(
2006
),
pp. 68-79
Persistent link: https://www.econbiz.de/10007275691
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10
SOCIAL ENTERPRISE: HOW THE ARTS CAN PROSPER THROUGH STRATEGIC COLLABORATIONS
Scheff, Joanne
;
Kotler, Philip
- In:
Harvard business review : HBR
74
(
1996
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10005989625
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