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Forget viral marketing : make the product itsself viral
Aral, Sinan
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Walker, Dylan
- In:
Harvard business review : HBR
89
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2011
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pp. 34-35
Persistent link: https://www.econbiz.de/10009162003
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What would Ashton do : and does it matter? ; new research reveals the power and limits of "influencers"
Aral, Sinan
- In:
Harvard business review : HBR
91
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2013
)
5
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pp. 25-27
Persistent link: https://www.econbiz.de/10009740825
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