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Forget viral marketing : make the product itsself viral
Aral, Sinan; Walker, Dylan - In: Harvard business review : HBR 89 (2011) 6, pp. 34-35
Persistent link: https://www.econbiz.de/10009162003
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What would Ashton do : and does it matter? ; new research reveals the power and limits of "influencers"
Aral, Sinan - In: Harvard business review : HBR 91 (2013) 5, pp. 25-27
Persistent link: https://www.econbiz.de/10009740825
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Six IT Decisions Your IT People Shouldn't Make - It's a common refrain among senior executives: "I don't understand information technology well enough to manage it, but my IT peopl...
Ross, Jeanne W.; Weill, Peter - In: Harvard business review : HBR (2002), pp. 84-91
Persistent link: https://www.econbiz.de/10005939519