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The one thing you must get right when building a brand
Barwise, Patrick; Meehan, Sean A. - In: Harvard business review : HBR 88 (2010) 12, pp. 80-84
Persistent link: https://www.econbiz.de/10008779302
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What's your social media strategy?
Wilson, H. James; Guinan, P. J.; Parise, Salvatore; … - In: Harvard business review : HBR 89 (2011) 7/8, pp. 23-25
Persistent link: https://www.econbiz.de/10009295667
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How French innovators are putting the "social" back in social networking
Kramer, Larry - In: Harvard business review : HBR 88 (2010) 10, pp. 121-124
Persistent link: https://www.econbiz.de/10008667183
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Reputation warfare
Gaines-Ross, Leslie - In: Harvard business review : HBR 88 (2010) 12, pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
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Best Buy's CEO on learning to love social media
Dunn, Brian J. - In: Harvard business review : HBR 88 (2010) 12, pp. 43-48
Persistent link: https://www.econbiz.de/10008779308
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What's your personal social media strategy?
Dutta, Soumitra - In: Harvard business review : HBR 88 (2010) 11, pp. 127-130
Persistent link: https://www.econbiz.de/10008809009
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Leadership's online labs
Reeves, Byron; Malone, Thomas W.; O'Driscoll, Tony - In: Harvard business review : HBR 86 (2008) 5, pp. 58-66
Persistent link: https://www.econbiz.de/10003692090
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Empowered
Bernoff, Josh; Schadler, Ted - In: Harvard business review : HBR 88 (2010) 7/8, pp. 94-101
Persistent link: https://www.econbiz.de/10008658595
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Social strategies that work
Piskorski, Mikołaj Jan - In: Harvard business review : HBR 89 (2011) 11, pp. 116-122
Persistent link: https://www.econbiz.de/10009380910
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When the Twitterverse turns on you
Seijts, Jana - In: Harvard business review : HBR 92 (2014) 3, pp. 117-121
Persistent link: https://www.econbiz.de/10010339529