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Why CMOs never last
Whitler, Kimberly A.; Morgan, Neil A. - In: Harvard business review : HBR 95 (2017) 4, pp. 46-54
Persistent link: https://www.econbiz.de/10011685877
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The power partnership : CMO & CIO
Whitler, Kimberly A.; Boyd, D. Eric; Morgan, Neil A. - In: Harvard business review : HBR 95 (2017) 4, pp. 55
Persistent link: https://www.econbiz.de/10011685924