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PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING - A mounting wave of consumer discontent has yet to reach the bottom line. But sooner or later, corporate performance will...
Fournier, Susan
;
Dobscha, Susan
;
Mick, David Glen
- In:
Harvard business review : HBR
76
(
1998
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10005979508
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