//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer journey analyses in d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
1
Consumer behaviour
1
Emotion
1
Innovation
1
Konsumentenverhalten
1
Markenführung
1
New product development
1
Produktentwicklung
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Luo, Xueming
3
Andrews, Michelle
1
Du, Shuili
1
Fang, Zheng
1
Phang, Chee Wei
1
Raithel, Sascha
1
Wiles, Michael
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of marketing
21
Journal of business research : JBR
20
Journal of the Academy of Marketing Science
14
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Journal of Business Research
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
6
Journal of service research : JSR
6
Fox School of Business Research Paper
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Information systems research : ISR
5
Journal of marketing research : JMR
5
European Journal of Marketing
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management decision : MD
4
Journal of management information systems : JMIS
3
Marketing letters : a journal of research in marketing
3
Marketing science
3
Strategic Management Journal
3
Strategic management journal
3
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
3
The journal of business & industrial marketing
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International Journal of Bank Marketing
2
International journal of electronic commerce : IJEC
2
Journal of Business & Industrial Marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of service research
2
Journal of strategic marketing
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
MSI reports : working paper series
2
Management Decision
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Robert H. Smith School Research Paper
2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Make the most of a polarizing brand
Luo, Xueming
;
Wiles, Michael
;
Raithel, Sascha
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
Saved in:
2
Mobile discounts : a matter of distance and time
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 30
Persistent link: https://www.econbiz.de/10010347304
Saved in:
3
"Good" companies launch more new products
Luo, Xueming
;
Du, Shuili
- In:
Harvard business review : HBR
90
(
2012
)
4
,
pp. 28
Persistent link: https://www.econbiz.de/10009537559
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->