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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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What entrepreneurs get wrong
Onyemah, Vincent
;
Pesquera, Martha Rivera
;
Ali, Abdul
- In:
Harvard business review : HBR
91
(
2013
)
5
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009740755
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2
How Right Should the Customer Be? If your salespeople aren't quite sure who their boss is -- The regional manager? the district manager? the customer? -- It could be a sign that yo...
Anderson, Erin
;
Onyemah, Vincent
- In:
Harvard business review : HBR
(
2006
),
pp. 58-67
Persistent link: https://www.econbiz.de/10007275692
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3
HBR CASE STUDY: THE QUALITY IMPROVEMENT CUSTOMERS DIDN'T WANT
Iacobucci, Dawn
- In:
Harvard business review : HBR
74
(
1996
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10005989627
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