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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
19
Journal of marketing research : JMR
12
MIT sloan management review
12
California management review
10
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9
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Report / Marketing Science Institute
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Journal of the Academy of Marketing Science
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Marketing management : a quarterly business management publication of the American Marketing Association
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Strategy & Leadership
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Strategy & leadership : a publication of Strategic Leadership Forum
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Business Horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Long range planning : LRP ; international journal of strategic management
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Operations research, Management science : OR MS ; the international literature digest
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Strategic marketing : planning, implementation, and control
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Consumer behavior : Theory and application
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Technological forecasting & social change : an international journal
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The Jossey-Bass business & management series
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The evolution of brands : from signals of quality to storehouses of trust
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Wiley series in marketing
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Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
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Die Verlockung, globale Marken zu kreieren
Aaker, David A.
;
Joachimsthaler, Erich
- In:
Harvard-Business-Manager : das Wissen der Besten
22
(
2000
)
3
,
pp. 58-95
Persistent link: https://www.econbiz.de/10007050719
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2
Mit der Marke in einen neuen Markt
Aaker, David A.
- In:
Harvard-Business-Manager : das Wissen der Besten
20
(
1998
)
3
,
pp. 43-54
Persistent link: https://www.econbiz.de/10007064478
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3
Wie eine Markenpersönlichkeit erfolgreich aufgebaut wurde
Aaker, David A.
- In:
Harvard-Business-Manager : das Wissen der Besten
16
(
1994
)
4
,
pp. 28-39
Persistent link: https://www.econbiz.de/10007088954
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