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THE EFFEVTICE USE OF ADVERTISI...
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Harvard-Business-Manager : das Wissen der Besten
Journal of advertising research
36
Journal of advertising : official publication of the American Academy of Advertising
24
SpringerLink / Bücher
23
International journal of advertising : the quarterly review of marketing communications
22
Leitfaden Online-Marketing ; [Bd. 1]
20
A master class in brand planning : the timeless works of Stephen King
17
Journal of marketing communications
16
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
PR-Kampagnen
9
Journal of promotion management : JPM
8
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
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The Sage handbook of advertising
7
European journal of marketing : EJM
6
Faculty & research / Insead : working paper series
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Handbook of research on effective advertising strategies in the social media age
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Journal of marketing research : JMR
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Media-Perspektiven
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Gabler Edition Wissenschaft
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Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Psychology & marketing
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Strategische Kommunikationsplanung
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UTB / Betriebswirtschaftslehre
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Brand Planning : starke Strategien für Marken und Kampagnen
4
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of operational research : EJOR
4
International advertising and communication : current insights and empirical findings
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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Kellogg on advertising & media : the Kellogg School of Management
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Bitte nicht abseitig!
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009619154
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2
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
Saved in:
3
Wer nicht quakt, der nicht gewinnt
Amos, Daniel P.
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 104-108
Persistent link: https://www.econbiz.de/10003934441
Saved in:
4
Kreatives marketing im Netz
Rust, Holger
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 73-76
Persistent link: https://www.econbiz.de/10011957052
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