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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Wenn Kunden zu vernünftig sind - Marketing: Kunden verkneifen sich oft Luxus-produkte, aus Furcht, den Kauf zu bereuen. Später bedauern sie dann doch, nicht gekauft zu haben. Diese...
Keinan, Anat
;
Kivetz, Ran
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
9
,
pp. 17-19
Persistent link: https://www.econbiz.de/10008093831
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