<section xml:id="hec3018-sec-0001" numbered="no"> Background</title> The appropriate thresholds for decisions on the cost‐effectiveness of medical interventions remain controversial, especially in ‘end‐of‐life’ situations. Evidence of the values placed on different types of health gain by the general public is limited.</section> <section xml:id="hec3018-sec-0002" numbered="no"> <title type="main">Methods</title> Across nine...</section>