Goldberg, Isabell; Roosen, Jutta; Nayga, Rodolfo M. - In: Health Economics 18 (2009) 5, pp. 503-518
Enterobacter sakazakii, a pathogen that can be found in powdered infant milk formula, can cause adverse health effects on infants. Using Vickrey auction, this study examines parents' willingness to pay (WTP) for a quality assurance label on powdered infant milk formula. The influence of...