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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat; Dash, Sampada Kumar - In: Health marketing quarterly 35 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Czeizler, Amalia; Garbarino, Ellen - In: Health marketing quarterly 34 (2017) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10011744218
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It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra; Nan, Xiaoli - In: Health marketing quarterly 34 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta; Weech-Maldonado, Robert; Bradford, W. David - In: Health marketing quarterly 33 (2016) 3, pp. 195-205
Persistent link: https://www.econbiz.de/10011584742