//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Identifikationsgeschwindig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
49
Werbung
49
Advertising effects
31
Werbewirkung
31
Arzneimittel
28
Pharmaceuticals
28
Direct marketing
25
Direktmarketing
25
Consumer behaviour
24
Konsumentenverhalten
24
Pharmaceutical industry
16
Pharmaindustrie
16
Internet marketing
6
Online-Marketing
6
Physicians
6
Ärzte
6
USA
5
United States
5
advertising
5
prescription drugs
5
DTC advertising
4
Gesundheitsrisiko
4
Gesundheitsvorsorge
4
Health risk
4
Preventive care
4
Target group
4
Zielgruppe
4
direct-to-consumer advertising
4
Children
3
Gesundheit
3
Health
3
Jugendliche
3
Kinder
3
Patienten
3
Patients
3
Youth
3
health marketing
3
physicians
3
prescription drug advertising
3
Advertisements
2
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
51
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
52
Author
All
Moser, H. R.
4
Aikin, Kathryn J.
3
Fogel, Joshua
3
Park, Jin Seong
3
Stevens, Robert E.
3
Betts, Kevin R.
2
Freeman, Gordon L.
2
Loudon, David
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ahn, Ho-young Anthony
1
Alperstein, Neil M.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Bouslama, Heifa
1
Bradford, W. David
1
Braimah, Mahama
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Butt, Irfan
1
Cangelosi, Joseph D.
1
Champlin, Sara
1
Choi, Hojoon
1
Czeizler, Amalia
1
Dable, Rajani A.
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Davey, Janet
1
Delbaere, Marjorie
1
FitzPatrick, Mary
1
Foreman, Jeffrey R.
1
Fox, Alexa K.
1
Gambescia, Stephen F.
1
Garbarino, Ellen
1
Garg, Nitika
1
Goodall, Stephen
1
Govind, Rahul
1
more ...
less ...
Published in...
All
Health marketing quarterly
Working paper / National Bureau of Economic Research, Inc.
306
NBER working paper series
282
Journal of advertising research
234
NBER Working Paper
216
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
204
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Discussion paper / Centre for Economic Policy Research
125
Journal of business ethics : JOBE
117
Management science : journal of the Institute for Operations Research and the Management Sciences
113
SpringerLink / Bücher
113
The American economic review
89
Discussion paper series / IZA
84
Journal of marketing
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of retailing and consumer services
83
European journal of marketing : EJM
82
Journal of promotion management : JPM
82
European journal of operational research : EJOR
76
CESifo working papers
72
Journal of historical research in marketing
71
Journal of marketing research : JMR
69
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
65
Economics letters
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
58
The review of economics and statistics
58
Applied economics
55
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Journal of political economy
50
American journal of agricultural economics
49
IZA Discussion Paper
48
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Behavioral change communications on malaria prevention in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Braimah, Mahama
;
Otuo, …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10009572289
Saved in:
2
Who is making lifestyle changes due to preventive health care information? : a demographic analysis
Cangelosi, Joseph D.
;
Ranelli, Edward
;
Markham, F. Scott
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003860255
Saved in:
3
Geographically varying effects of weather on tobacco consumption : implications for health marketing initiatives
Govind, Rahul
;
Garg, Nitika
;
Wenbin, Sun
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10010362778
Saved in:
4
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
5
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
6
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
7
Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Czeizler, Amalia
;
Garbarino, Ellen
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011744218
Saved in:
8
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Saved in:
9
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
10
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->