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More than the bottom line : exploring social responsibility practices in hospital settings in the United States
Li, Jo-Yun
;
Tian, Shiyun
;
Carter, Jackson
;
Wen, Jing
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 297-314
Persistent link: https://www.econbiz.de/10012802277
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2
Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Wen, Jing
;
Wu, Linwan
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011865628
Saved in:
3
Motivations behind donations for health-related organizations : threat appraisal and coping appraisal : the case of the ALS Ice Bucket Challenge
Li, Jo-Yun
;
Wen, Jing
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 217-231
Persistent link: https://www.econbiz.de/10011744230
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