Showing 1 - 10 of 21
The extant literature acknowledges the role of overseas subsidiaries in the growth and development of multinational companies (MNCs). Such subsidiaries are viewed as critical players in the innovation process at MNCs. Although this topic has gained importance, it remains largely under-researched...
Persistent link: https://www.econbiz.de/10013086994
The paper reports the results of a survey of top executives of Russian manufacturing subsidiaries of multinational corporations (MNCs). We reveal the prevailing types of job contracts and the use of monetary and non-monetary benefits, and find the similarities with and differences from such...
Persistent link: https://www.econbiz.de/10014036813
Structural changes influenced by ICT are having an impact on production processes and the release of products in the information and communication technology (ICT) sphere and content (on the level of individual enterprises) and are resulting in the pursuit of new approaches to socio-economic...
Persistent link: https://www.econbiz.de/10013001659
This paper presents the results of measuring cross-sectoral economic and technological effects, allowing to determine the degree of dependence between the segments that produce digital technologies and implement them. The basis for empirical calculations was the survey data of leaders among...
Persistent link: https://www.econbiz.de/10012860140
Some Internet stores manage to charge prices that are significantly higher than market averages, therefore, obtaining some sort of price premium. This paper is dedicated to building a model that can be used to explain and predict a typical price premium that an Internet store charges for a...
Persistent link: https://www.econbiz.de/10013056580
Persistent link: https://www.econbiz.de/10012989928
This paper investigates how different marketing variables (advertising, sales promotion and product assortment) affect brand equity. First, we assess weekly dynamics of brand equity intercepts using discrete choice model based on disaggregate store-level scanner data. Then we use these estimates...
Persistent link: https://www.econbiz.de/10013045175
The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The aim of the work is to find out what factors are primarily responsible for interregional gaps in the level of online channel use in consumer retail purchases. The...
Persistent link: https://www.econbiz.de/10013235483
We demonstrate how publicly available ratings of Internet stores can be used to perform actionable importance-performance analysis (IPA). We use a panel of 422 non-food online merchants, which allows us to account for store-specific effects, and therefore obtain better estimates of each...
Persistent link: https://www.econbiz.de/10013064056
This paper considers three hypotheses about the strategic origin of price dispersion in homogeneous product online sales. The first two are the E-equilibrium and the quantal-response equilibrium (QRE) in a pure Bertrand setting involving the boundedly rational behavior of sellers. The third...
Persistent link: https://www.econbiz.de/10012848479