Contents: 1. Introduction: think like a storyteller -- 2. Structuring a story -- 3. Storytelling tools -- 4. The building blocks of storytelling: words, sentences and paragraphs -- 5. Introductions, titles and abstracts -- 6. Theory and Hypotheses -- 7. Methods and Results -- 8. Discussion...

"Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format. The book explores how, in order to write differently, an author needs to embrace complexity and alterity and write to be read....

"Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity...