Purpose – The paper aims to describe the key role of creativity at Moving Pixels, a small Indian media company. Design/methodology/approach – It charts the rise of the company and its organizational culture. It also emphasizes the importance of informality, openness and respect. Findings –...

Purpose This paper aims to make an attempt to highlight how small businesses and new ventures, which are invariably resource-constrained and cannot match the salaries of their larger counterparts, attract and retain talented employees. The study uses the setting of a new Indian venture called...